ourism Plus

ome time ago Baron Von Lodge was the head of a small country near Switzerland known as Lilliland.

On a regular basis, the Baron and his chief advisor, Professor Hamblin, met with the Lilliland Tourist Director. The importance of the meetings was to promote tourism because much of the money was needed to keep Lilliland running on a competitive status with other tourist locations. Happy tourists would return again and again to Lilliland. The citizens’ attitude toward tourists must continue to be happy and helpful

If a complaint was made that some merchant was not treating a tourist fairly, the Tourist Office stepped in promptly and solved the problem quickly.

It was understood that tourists did not travel alone and if something they especially liked happened to them, they told their friends and family. It was very common for friends to ask a tourist how he liked his vacation. Happy tourists were the best advertisement. The revenue obtained from tourists spending their money in Lilliland directly and indirectly brought a better class of food to the dining room tables of Lilliland citizens.

Sometimes a tourist would remember a kind word of help when looking for a specific tourist attraction. If someone was lost, a friendly face would assure the tourist that the place they wished to find was just around the corner.

“Tourism Plus” was more than a friendly face and a kind word but a sincere relationship between a native Lilliland citizen and a visitor from another country.

Lilliland police are specially trained to give extra care in answering a tourist’s question.

Professor Hamblin made sure that everyone in the government understood how important it was that everyone be extra nice to tourists. It helped Lilliland in more ways than people realized.

Even if the ski season did not have favorable weather, it would be nice that people could come to Lilliland just to enjoy the hospitality “Plus” that they received.