ealth Spa

aron Von Lodge was the head of a small country known as Lilliland near Switzerland. The time was the early 1900s.

A large chateau on Castle Lake was purchased by a Dr. Quick from Vienna for use as a private health spa. Dr. Quick advertised in all the leading newspapers in Europe that his spa offered a cure for CCF. The spa opened and business became quite good for several months.

The physicians at Lilliland Hospital began to wonder about Dr. Quick and his treatment for CCF. They asked to have the Baron ask Professor Hamblin, his chief advisor, to investigate what CCF really was. The Baron honored the request and Professor Hamblin began his inquiries.

The Professor reported back to the Baron that none of the medical books in the library listed CCF. A further inquiry was made and he found that CCF stood for Chronic City Fatigue. It was to treat and cure those people who were tired and exhausted because of the pollution and noise of city life. It really had nothing to do with organized medicine; it was just a name invented by the spa owner.

The Baron was concerned that people might be misled about their condition if it was called CCF. The Baron ordered all misleading advertising to stop. There could be a health spa but it would have to be represented as only a health spa. It also turned out that Dr. Quick was not a real doctor.

The fact that Dr. Quick was not a doctor made the Baron very suspicious of all of the activities that went on inside the spa.

The Professor and the Baron spoke about what they should do to correct the impression that people might be getting about Lilliland. The advertising that was going on where Lilliland was mentioned had to be truth and factual. They were not allowed to make any claims that could not be proven.

The Baron decided that if the health spa was to continue it must claim only to be a place where people could go for relaxation and a massage. The director had to be replaced by an honest person with proper credentials. Since CCF was not a real condition, and not found anywhere in any medical books, it must not be mentioned again.

The Baron concluded that if people chose to visit Lilliland, it must be for the right reasons—vacation, sightseeing, sports, sailing and the mountains. Lilliland was a place where honest people worked and lived and would not stand for any unethical businesses. It was a fine place to call home.